Digital Leadership Transformation: Influence, Presence & Impact
26th - 27th January 2026
Online - Live
In today’s digitally driven landscape, leadership branding goes beyond titles and resumes. It’s about crafting an identity that resonates across platforms communicating who you are, what you stand for and the value you bring. This 2-day experience empowers participants to build, express and amplify their leadership brand culminating in a personal brand video that showcases their authentic leadership story.
Participants will dive deep into self-reflection, messaging, digital optimisation (LinkedIn & Google) and presentation techniques. They’ll walk away with practical tools, digital assets and their own recorded brand pitch.
Lionel Lim
Lionel Lim is a multi-award-winning personal brandingauthority with over 15 years of experience empowering professionals to package, promote, and present themselves effectively. Known for his dynamic, results-oriented approach, he transforms how individuals communicate their value.
Learning Outcomes
Key Topics
By the end of this course, you will:
- Understand the strategic value of leadership branding in today’s professional landscape.
- Apply the trainer’s proprietary 3Ps branding framework (Package – Promote – Present) to develop a compelling brand.
- Craft a personal leadership narrative anchored in authenticity and values.
- Optimise their LinkedIn presence to reflect thought leadership and credibility.
- Manage and enhance their digital footprint using Google visibility strategies.
- Build confidence in verbal, visual and online self-presentation.
- Record a powerful leadership brand video to amplify visibility and influence.
- Develop an actionable 30-60-90 day plan to sustain and grow their brand.
Reason
To Attend This Training
- Shape How You’re Seen. Learn how to strategically manage your professional reputation and influence.
- Stand Out Online. Optimise your LinkedIn and Google presence to ensure you’re discoverable for the right reasons.
- Tell Your Story Powerfully. Craft and deliver a leadership narrative that connects with people emotionally and intellectually.
- Gain Visibility and Confidence. Step into the spotlight with a brand that opens doors to opportunities, collaborations and career growth.
- Leave With a Tangible Asset. Walk away with a recorded leadership brand video – a ready-to-use digital pitch you can share online.
Course
Details
DAY 01
Define & Craft Your Leadership Brand
Session 1: Introduction to Leadership Branding
- Discover why leadership branding is the new currency of influence in today’s trust economy
- Uncover the blind spots: Common myths, missed chances and what most professionals get wrong
- Interactive reflection: “What do people say about you when you’re not in the room?”
Session 2: The 3Ps Branding Framework
- Break down the proven 3Ps framework (Package – Promote – Present) for building a powerful, authentic brand
- Understand how branding bridges: who you are, how you’re seen, and what you’re known for
Session 3: Know Thyself – Boss or Leader?
- Identify your leadership archetype through a style profiler and discussion
- Creative activity: “If your brand were a movie character – what would it be and why?”
Session 4: Crafting Your Unique Value Proposition
- Define your edge – what makes you distinct, valuable and relevant as a leader
- Build your personal brand pillars and brand promise rooted in purpose and clarity
Session 5: Packaging Your Brand
- Craft a compelling leadership tagline and elevator pitch that leave a lasting impression
- Explore the essentials of visual and verbal branding – from attire to tone of voice
Session 6: Case Study: Brand Breakdown of Iconic Leaders
- Team challenge: Reverse-engineer the leadership brands of global icons
- Extract applicable insights and branding principles you can mirror and make your own
Workshop Activity: Craft Your Signature Story
- Use guided storytelling framework to craft your authentic leadership narrative
- Share and refine your story through structured peer feedback in small breakout circles
DAY 02
Promote, Present and Perform Your Brand
Session 1: Promote with Clarity – The SIM Branding Model
- Apply the Story-Image-Message (SIM) method to align how you look, speak and show up – online and offline
- Discover the power of brand consistency across photos, bios, tone and public presence
Session 2: LinkedIn Branding Lab
- Audit and optimize the 12 essential elements of your profile to enhance visibility and credibility
- Learn a content strategy that builds thought leadership: what to post, when and why it works
Session 3: Google Branding Lab
- Run a personal audit of your “Google self” – your first impression when someone searches your name
- Learn how to take control of your digital footprint using Google tools
Session 4: Present Like a Leader
- Master the art of leadership presence with confident body language, voice modulation and clear messaging
- Receive live coaching to elevate your personal impact in meetings, videos and interviews
Session 5: Leadership Brand Video Recording
- Plan, rehearse and record a polished 60 – 90 second video that showcases your leadership identity
- Get expert tips on delivery, structure and camera presence to bring your brand to life
Session 6: Playback & Feedback
- Group playback of recorded videos
- Structured peer and trainer feedback using a strengths-based framework
Session 7: 30-60-90 Day Action Plan
- Each participant builds a personal roadmap for brand sustainability
- Brand confidence circle and workshop reflection activity
- Design a realistic roadmap to grow your brand in stages – online and offline
- Wrap up with a Brand Confidence Circle, group celebration and reflection: “How far have you come in 2 days?”
Course Fees
Registration Fees:
Book 1 delegate - Pay USD 1,295
Book 2- 3 delegates Pay USD 1,095
Book 4 or more -Pay USD 895
Book Now
Get in Touch_____________________________
- Main Office: 105 Shannon Rd, St. Augustine, FL 32095, USA
- Branch Office: Office # 209, 2nd floor, Noor Trade Center, Gulshan Iqbal Block 13 - A, Karachi, Pakistan
- +92-301-2938376
- training@corsol.net